Learn How SEO Can Help Your Business Increase Customers and Revenue
“How can SEO help my business?” it’s a frequent – and straightforward question for small and large business owners. It’s quite challenging to differentiate SEO facts from fiction, and with digital marketing specialists indicating that your business may fail without it, understanding the practical benefits of SEO becomes blurry.
Firstly, let’s first understand what SEO is not. Search Engine Optimization (SEO) is not a quick fix for businesses to rank their websites high on the search engines. There is simply no algorithm to beat or code to crack, but literally, any business can attract more customers by following SEO best practices.
SO What is SEO?
SEO means Search Engine Optimization, one of the fundamental digital marketing strategies that aim to improve website presence on search results on Google and Bing, among other search engines. Understanding how SEO works can help you leverage various techniques to improve your ranking and visibility on search results.
How can SEO bring more customers and revenue to your business? Here is how:
The main reason to execute an SEO strategy is to help your brand rank high in search engine result pages. Perhaps you have heard of the phrase, “it is good to be on top.” Research shows that the first five organic results on search result pages receive more than 67% of all the clicks.
When it comes to SEO, you want to be where your potential clients are. If you do not include phrases and keywords your customers are searching online, you will continue to lose out to your competitors, even if your products or services are superior.
SEO Brings More Customers
A user-friendly business website can help your business stand out from the competition. A well-designed and informative site will lead to more customers. But if no one relevant discovers your website, it will not be able to do its job, regardless of how cool it looks.
SEO Uncovers New Opportunities
Some SEO strategies can feel like copying what others are currently doing. It may feel cliched and result in too much white noise. For SEO, you need to determine what’s lacking – what is not included in your SEO strategy.